Channel Project – Logo

As a group, we had to design a logo for the channel. We through around a couple of ideas and we decided that because the idea involves a drink, we would have something drink related in the logo. Some of early designs involved drinks in them. Here is one of the earliest designs we had:

logo ideas2

We took inspiration from Dairy Milk’s logo. This isn’t a bad design however the brief says it has to be a vector suitable for letters and easily scaled etc.

Taking this into account we had numerous designs for logos:

logo ideas

We liked these designs however, we thought the red one stuck out as our favourite.  We took inspiration from this and we also remembered one of the lectures being on simplicity. As a group we thought between us, how can we make it more simplistic? This is what we came up with:


This was our final logo design that met the brief and we think it looks very good! (If you don’t mind me saying)


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