Today was the day where we put the posters in the foyer in Weymouth house. The aim of today was to see how people react to the posters and if the posters grab the peoples attention. Can’t be too difficult, can it?
One of the main parts of this was the placement of our poster. This was the main part of today because if we put it in a bad place or a place where people can’t see it, it means that we will not see how our posters are perceived by other people. We looked at the different places where we could put the poster and because everyone else on our course was doing the same thing, there wasn’t many places to put myself and Sam’s poster. Although, we had an idea which no one had used yet. This idea was putting our poster in both elevators on the mirror. We did this because normally people in an elevator want to avoid conversation with other people in the lift so if there’s something to look at and read, they will read it. This was our thought process for the placement of our poster. This worked well as a few people got the elevator and every person read the poster. This task was good to assess how working with a space can make or break your poster.
Overall, this assignment gave us an insight on how to design a poster for a purpose and an audience. However, I think it could of been a better purpose as trying to make Dorset independent is quite a far fetched idea and I struggled to make Dorset appealing, no offence people who live in Dorset. Although saying that, the process of thinking of where to put the poster for peoples reactions and being aware of the space was a good experience. I believe I can use techniques and awareness learnt in this task in my future tasks that use the space.
In the previous blog post, I discussed how we had the basic skeleton of the poster and the text font we were going to use for the information on the poster. During the time between then and now, we brainstormed what information we would want to put on the poster. This was harder than we first thought because, we wanted people to support the movement of Dorset becoming independent. The problem was that, we were struggling to find positives about Dorset that weren’t to do with the beach and environment. We didn’t want this information on the poster because, if a country or county for this matter is becoming independent, the only reason why people would vote for this is if the place could support itself. So we looked for statistics and facts about Dorset that leaned more towards the economic side of Dorset and also just generally good facts about Dorset.
After we decided what we would put on the poster, the final poster looked like this:
As you can see, we stuck to the original idea of having the fist as the vocal point of the poster. Moreover, we used the Dorset flag colours for the colour scheme of the poster to signify that the poster is solely about Dorset. Although, we used different colours for the promotional side of the poster. For this information, we used the colours green for “Have your say” and blue for the website and Twitter hash tag “#DONTDEPEND”. We used green because for “Have your say” because green is perceived as a positive colour and green is used for traffic lights for when a car can go. Furthermore, we wanted this sublimely put across for people to see this poster and ‘go’ to the website and use the Twitter hash tag to get involved with Dorset’s independence. We used the blue for the website and the Twitter hash tag as twitter is blue and most websites on the internet have blue.
Overall, we were pleased with the final poster. This was because, we felt it conveys the message well and it fits the brief almost exactly. However, our opinion does not matter as such because, the final part of this assignment is putting this in foyer of Weymouth house and seeing how people react to it and if they read it or not.
Now that we have the basic idea, we can start putting our ideas into Photoshop and see if they work. At this point, we still have plenty of time to change our ideas if they do not work. The first idea we altered was the fist. We decided that instead of having a plain fist on the poster that we should put the Dorset flag on the fist, so the whole fist is the Dorset flag. We decided this because it is then clear that the fist represents Dorset as a whole and that Dorset is powerful and independent. This was the outcome:
We felt that this fist works well with the Dorset flag over it. We chose a blue background for the poster as this is a neutral colour (used for most social media), and so the fist stands out against a darker background. We placed the fist at the side of the poster as we are putting text next to it and above it.
The next stage for us was to decide on a font. We wanted a unique font and also a font that looks like it belongs on an independence poster. We research fonts used on propaganda posters. However, these were too harsh and were too obviously linked to propaganda; we wanted subtle use of propaganda. After sifting through many different fonts, we decided on the font KG Defying Gravity Font:
We chose this font because it stands out, and we liked the banner look. We used this font for every text part of the poster. We wanted to put the text in the space next to the fist as it would look good together and then put the title of the campaign above everything else, defining it as the title. The colours of the text needed to stand out so we decided, after trying out different colours against the dark blue background, to have the text in the colours of the Dorset flag. We chose this because when you look at the poster and look at the text, you know exactly what the poster is about. This is because the colours are in the Dorset flag colours so the viewer will know that the poster is about Dorset. Now that we know what font we wanted to use, we are then going to experiment with text placement and also what sort of information to put on the poster in the next few days.
Recently, Scotland tried to become independent from the rest of the UK. This came with many different campaigns to try and persuade Scotland to vote ‘Yes’ to becoming independent. Although they did not succeed in becoming independent, the bid for independence produced a variety of interesting and eye-catching posters which were trying to sway the thoughts of the people of Scotland.
With this in mind, what if Dorset wanted to become independent? This is the task we were set. We had to create a poster to promote Dorset becoming independent and to encourage people to join the campaign. This meant that the poster had to be eye-catching, have a clear target audience and also clearly show that the poster is campaigning for Dorset to become independent. We were asked to form groups so I decided to pair up with my housemate, Samuel Jones. We mutual decided that this would be the best course of action as we can work on it and discuss it easily.
Our first course of action was to decide on the key areas of the poster and what would be the vocal points of the poster. We decided these areas by researching Scotland’s independence posters and also, we looked at Britain’s First posters. We looked at these two areas as they both are strongly showing that they want independence from something. After looking at several posters we settled on the idea of having a significant picture on the poster which conveys the overall idea of the posters. Furthermore, we looked at propaganda posters for war to encourage people to join and sign up. Me and Sam liked the look of these posters as they are very direct and eye-catching. One of the posters that stood out to us was this:
We liked the idea of using a fist as this is a symbol of rising up against something and power. We felt that becoming independent also represents these ideals. We wanted the fist to be the vocal point of the poster however, have information accompanying the fist.
At this point in time, me and Sam have decided the rough idea of the poster so the next step is us to figure out how to put our ideas into reality.